Digital healthcare technology adoption has reached new realms in the face of the global pandemic. We are witnessing major changes in the patient outreach strategies of healthcare organizations around the globe. Telehealth, Remote Patient Monitoring (RPM) and other virtual care coordination platforms are gaining popularity. In such times, it is essential that hospitals and medical practices are well-equipped with the current market trends in order to design comprehensive patient outreach solutions that meet the next-gen healthcare consumer needs

Simplifying Healthcare Experiences

1. Healthcare Industry Overview

Unlike many other nations, the U.S healthcare system is quite a complex one. Hence, it is critical that healthcare organizations understand the operational process and the frameworks of the system in order to build a robust patient outreach solution. The U.S health industry consists of:

• Providers Comprising the healthcare systems, facilities, and medical professionals
• Payers - Comprising the systems, organizations, and individuals who manage the medical billing and finances.
• Patients Individuals that seek medical care. Patients have their unique healthcare needs. However, the treatment depends on various factors, such as age, demographics, etc.

2. Build a Team

• Designing a patient outreach program successfully requires a skilled and professional team of SMEs. This requires you to hire a stakeholder and other members in the team. It is critical that you gather insights from various roles in your organization.
• Discuss the concepts and ideas with your internal and customer service team as they are similar to the end-users. Analyze and evaluate on the strategies that have worked in the past with the help of your product managers. They can even make suggestions on new features that can be added.
• Garnering insights from different stakeholders would help create an effective patient outreach program.

3. Understand Your Consumer Needs

• The UX design you choose for your patient outreach platform is likely to have an impact on many stakeholders. Therefore, it is critical that you understand patients’ and providers’ needs
• Do and extensive UX research on multiple demographics and target users.
• The patient outreach program needs to resonate with the target consumer group to serve its purpose
• The designers need to think from the consumers’ perspective based on the user needs and preferences. Post research, the designer can prepare a checklist that can be followed to ensure successful execution.

4. Minimalistic UX/UI Design

• Patient outreach program success depends on various components including patient treatment, health monitoring, etc. It is essential that you keep the UI/UX simple to prevent errors or product failure.
• Minimalism is the key while designing the UI/UX for your patient outreach platform in 2022. The next-gen tech-savvy users seek simple and user-friendly interfaces.
• Focus on certain aspects of the software that the users are most likely to notice.
• When you are sure of the critical parts of the platform, eliminate the unnecessary clutter. Prevent using excessive pop-up windows/notifications, which can considerably slow down the process.
• A simple UX/UI design ensures that the user’s journey will be worth it and timeconsuming.

5. Take a Mobile-first Approach

• Patient outreach program success depends on various components including patient treatment, health monitoring, etc. It is essential that you keep the UI/UX simple to prevent errors or product failure.
• Since many individuals are at home settings, there is an increased demand simplified access through smartphones
• Speed and functionality is the new now and these factors are considered as part of the design thinking process. Furthermore, people have continuous access to their smartphones and when a patient outreach application can be operated from mobile phones, your product design is most likely to have the optimal use and engagement.

To get you personalized and free consultation on building a comprehensive patient outreach platform for your healthcare organization, give us a shout!