Patient Outreach Program

H ealthcare organizations are increasingly adopting digital solutions to automate and personalize their patient outreach programs. From appointment reminders, patient referrals, patient scheduling, smart waitlists and secure chat to mobile patient intake, patient recall, multi-lingual messaging and reporting—the healthcare ecosystem is reimagining their patient outreach strategies by integrating intuitive digital solutions.

Data is at the heart of driving patient-centric care . In the era of consumerism, it’s critical that care providers understand patient behavior and expectations—to deliver timely notifications, personalized recommendations that can make a world of difference towards care journeys—in terms of patient engagement & experience, patient loyalty & retention and ultimately driving better health outcomes and patient satisfaction.

This is especially true in the world of value-based care and reimbursements where the healthcare ecosystem is driven towards outcome-based and patient-centric care delivery models that can bring holistic wellness to communities.

Digital solutions play a significant role in analyzing large volumes of structured and unstructured patient data to determine how care providers and payers engage with their communities. Patient data is collected from multiple sources.

Patient Reported Outcomes ( PRO): Valuable patient data is gathered through digitally integrated technologies including wearables, IoT-enabled devices and other real-time tracking methodologies to deliver highly accurate patient data that support actionable insights and timely intervention for maximized health outcomes.

Social Determinants of Health ( SDOH): Multiple factors including the way people live, learn, work and play have a direct impact on the mortality, morbidity, life expectancy, healthcare expenditures, health status, functional limitations that contribute to the overall health and well-being of individuals. These data can be leveraged in population health management to bring comprehensive solutions for the health concerns of large communities.

Patient Generated Health Data ( PGHD): Essential patient data including average length of care, average revenue generated, source from which patient arrived, types of Payors involved can be gathered to provide valuable insights that help improve clinical, operational and financial efficiencies of a healthcare organization.

Electronic Health Records ( EHR): that gather patient data including the current health condition, demographics, family, medical history, insurance information, other Physicians involved in their care journey and many other determining factors can create a transformative impact on their care plans.

Though healthcare organizations are increasingly adopting next-gen solutions to address their evolving challenges and growing patient expectations in the world of and valuebased care, these solutions and data are in unstructured and disintegrated formats in most organizations. Hospitals are still using legacy technologies to maintain and harness critical data for patient care.

It is essential that healthcare systems modernize their legacy systems and create a robust patient outreach program to deliver sustainable results. Hospitals can consider creating a well-orchestrated and integrated patient management framework that seamlessly stitches together data from various sources—to provide actionable insights that accelerate outcomes and mitigate costs. Here’s how healthcare organizations can harness data and analytical insights to drive clinical, operational and financial performance.

Segmenting the Target Communities: To create a robust patient outreach program, hospitals and medical practices need to segment their populations and identify their individual concerns and pain points.

Patient Journey Mapping: Once you have identified the specific pain points of the target communities, reach out to them through their ideal and preferred modes of communication to get the right message across at the right time. This activity helps identify the valuable touchpoints that can get patients proactively engaged with your brand and in their care plan journey.

Healthcare Personalization: Personalization is a key component in providing patientcentered care. Data plays a significant role in harnessing massive volumes of patient health information to identify the specific needs and preferences of healthcare consumers—in order to deliver consistent, collaborative and cohesive care throughout the patient journeys.

To learn more about creating a transformative patient outreach strategy, talk to our team