Patient generated health data, for instance, categorized by zip code, can help you identify the ideal geographies for your high-value digital advertising campaigns.

While Physicians are great at treating patients, they are not necessarily marketing specialists who can carve their marketing strategies to attract new patients or retain existing patients. The power of marketing cannot be underestimated in bringing new patients to your hospital or practice—and patient generated data is essential in providing significant healthcare insights for your marketing strategy.

What types of Patient Data should be collected?

Some of the most important metrics that need to be tracked include course of care retention or course of care completion rate. For instance, where a patient visit is twice a week for six weeks of chiropractic care, it is critical that you identify the percentage of patients that actually make it to all of the appointments. These data and insights help you identify the various stages and touchpoints involved in the level of patient engagement, satisfaction and patient retention through the process.

Other valuable patient generated data include age, gender, demographic data and contact details that help you create automated appointment reminders and follow-up campaigns to improve patient retention.

Patient Generated Health Data: Four Key Factors to Monitor

• Average Length of Care that can be measured against the industry standards based on the number of visits made during the entire care plan
• Average revenue Generated. This is calculated by adding up the revenue per visit and the total number of visits for every point of care
• Source from Which Patient Arrived. For instance – Online referral platforms, social media, digital banner advertising, etc.
• Types of Payers Involved. Medicare and/or private payer

Patient Generated Health Data to Rejuvenate the Marketing Mix

PGHD derived from various sources like Patient Reported Outcomes (PRO), wearables and IoTpowered devices could be leveraged—to understand significant patterns like patients who had the best outcomes, experiences and feedback.

For instance, if a specific treatment gives better outcomes with a high number of positive reviews, testimonials and course completion rate, a specific targeted marketing campaign can be launched to reach a specific set of audiences with similar health concerns. These health insights also help you troubleshoot issues and concerns around treatments with high numbers of negative reviews and/or poor outcomes. Segmenting these data based on demographics would also provide insights into where the marketing budgets and digital ad campaigns can be prioritized.

SolvEdge’s Patient Reported Outcome Measures

SolvEdge is a leading provider of healthcare technology solutions—powered by rich data that drive actionable insights—thereby helping deliver superior Patient Experiences (PX) and better health outcomes. Our largest collection of orthopedic data facilitates our clients across the globe make informed decisions, while enabling them to improve their clinical, operational and financial efficiencies. SolvEdge’s customized and personalized healthcare solutions are trusted by 400+ hospitals, 3500+ physicians and millions of patients worldwide.

To learn how our Patient Reported Outcome solutions can help navigate through your healthcare digital transformation journeys, talk to our team.