he global pandemic has accelerated data and AI-powered personalization by at least a decade! Are you prepped-up for the change?
Our extensive use of technologies ranging from google and other search engines, online shopping, recognize a pattern in our behaviors – blended with massive amounts of data from millions of resources – to make intelligent and intuitive predictions of consumer needs and wants in the future. In doing so, the transformative power of data has impacted every industry, personalizing experiences at various touchpoints throughout the customer journey. However, the healthcare landscape has just scratched the surface in terms of digital transformation. Yet, the reality in terms of healthcare consumer expectations and the state of global healthcare ecosystem illustrate otherwise.
According to the Five Trends Driving the Emergence of the Personalized Health Ecosystem report, there is a pressing need for global healthcare systems to adopt a data-driven personalized approach—as a result of the evolving challenges facing the health system in the wake of COVID-19.
A robust strategy to enable digital transformation in healthcare has been around for over a decade but hadn’t materialized as healthcare digitization hadn’t struck the right chord with its consumers, until recently. Healthcare personalization could mean various things to a different set of audiences, but a unifying perspective is that it will be about driving meaningful data to accelerate outcomes in the long run. In our stance, this means leveraging the power of next-gen technologies to aggregate more data points from patients through millions of connected devices – and combining data from across geographies to gain a profound understanding of how to treat patients based on the insights gained. Only then can we assimilate what distinguishes the characteristics of individuals and create personalized journeys designed towards improved care.
We understand that Real-World Data (RWD) and Real-World Evidence (RWE) generated from digital devices and mobile applications and clinical trials can enable holistic healthcare transformation. However, we need to process this information to allow answers to the questions that meet patient needs. To derive those meaningful answers, we need to have an absolute breadth, depth and quality of data.
Digital health platforms, including mobile applications, wearable devices or smartphones can collect more critical information and gain a whole new perspective: the patient voice. Patients can help gather important information about their symptoms, quality of life, treatment burden, and an array of other experiences, seamlessly documenting the nuanced details in real-time – in a way that goes way beyond the regular tests performed at the doctor’s office. Furthermore, real-time patient monitoring can promptly alert care providers to issues that might require immediate attention. Also, an insight into the longitudinal data reveals how an individual’s disease changes over some time. Integrating remote patient monitoring and virtual care into patient engagement platforms reduce the adoption curve for insight-driven personalized patient journeys and care pathways largely benefiting providers and patients at scale.
By providing patient-centric solutions, such as virtual care and remote patient monitoring based on predictive and prescriptive healthcare analytics, you can foster lasting relationships with patients—who trust you with their care journey. With virtual and remote patient monitoring platforms, you can coordinate with patients anywhere, anytime—enabling you to deliver care when needed, reduce emergency visits, readmissions and significantly reduce healthcare costs.
As the healthcare landscape becomes more complex, these comprehensive patient engagement solutions can reduce complexities—helping providers offer customized and personalized care at scale.
The global health crisis as a result of the COVID-19 pandemic has largely impacted the ways in which patients engage with their care providers. The world has never needed data-driven personalized healthcare more than now. To bridge the gap between consumer expectations and providers’ capabilities, healthcare professionals need to rethink and reimagine their personalization and patient engagement strategies. Care providers need to understand patient touchpoints, map customer journey and enable insight-driven healthcare, while learning from the success stories of their peers; Create a personalized and customized view of each patient—and deliver continuous collaboration among patients and caregiver.
Global Healthcare organizations can take the initial steps toward building a strategic approach to meet future healthcare needs. No matter where your organization is in its innovation journey, you can help pave the way for greater transformation and improved care.
