Healthcare organizations cannot get back to the manual methods of patient engagement. They need to leverage the capabilities of next-gen technologies and high-touch personalized experiences to drive patient engagement and satisfaction.

Social distancing and quarantining have led to over 33% of healthcare consumers postponing care. An American Hospital Association (AHA) report revealed that care providers could face a staggering revenue loss of about $53 billion in 2021 alone due to the global health emergency. While the world is reopening with emerging technologies and strategies to face the postCOVID-19 era, it is essential that Hospitals and Practices take proactive measures to bridge the gaps in preventive care and elective surgeries. This blog outlines three proven digital patient engagement solutions and strategies that can drive Patient Experience (PX), satisfaction and outcomes.

• 1. Omnichannel Communication strategies. Omnichannel communications help reinforce your core messaging by consistently reaching them via multiple channels and frequencies. A Gartner report indicates that integrating multiple channels in your patient management and outreach strategies can increase engagement by a staggering 300%. Omnichannel communication in healthcare includes secure messaging, email, direct mail, chatbots, video and infographic patient education formats among many others.

• 2. Bridging the Gaps in Population Health Management. Hospitals and Medical Practices have faced irrevocable revenue loss due to patients’ postponement of care, especially in terms of elective surgeries. Healthcare organizations can design annual health screening programs, vaccination drives, childcare initiatives to address population health issues specific to various segments of healthcare consumers. Hospitals can also leverage health insights derived from various analytics sources like Patient Reported Outcomes (PRO), Social Determinants of Health (SDOH), Internet of Things (IoT), wearables to design customized programs and communications specific to those consumers.
• 3. Patient Surveys. This is one of the best ways to get direct insights from the patients. Create simple-to-use patient feedback forms to understand patient needs and priorities. These insights help you deliver personalized recommendations by gathering data from questionnaires and feedback forms.

Healthcare consumer needs have evolved with the global pandemic and patients need ondemand digital care solutions for better and timely access to secure healthcare. It’s critical that healthcare organizations harness the capabilities of digital patient engagement solutions to provide personalized care that drives patient engagement and outcomes.

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To learn more about SolvEdge’s patient management platform can help deliver superior patient experiences, talk to our team.